Marfa Destination: Brand

by Agent at Object Agency on April 7, 2011

Hosted by Tandus Flooring, marfa.destination is the annual retreat to Marfa, TX, bringing designers from around the country together to experience the permanent installations of artist Donald Judd and others.

Created by Object Agency (O|A) in 2008, the marfa.destination brand—including a rectilinear Judd-inspired logo—provides a consistent identity (visual, verbal, and experiential) on which to build each year’s program. Components include an invitation to participate and a guest welcome kit including totebag, hat, t-shirt, an information book, a set of Marfa postcards, and a DVD of “Texas Tunes.”

O|A officially documents the experience—creating a visual and often aural record of the event—that is cataloged and subsequently used to create collateral materials, graphic displays, and a video. O|A also initiated a limited edition print collection inspired by Tandus products to be executed by local Marfa artists. O|A will art-direct and manage this process for Tandus Flooring.

 


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